Indonesia’s population is the 4th largest in the world, therefore the State Indonesia will always be an easy target for the target market of the various products world countries. Nowadays, it is because we are weak purchasing power, the various types of products that come, are a variety of low quality products originating from China at very cheap prices. Even the marketing net has reached the street vendors throughout Indonesia. As a result, all production of its kind in the nation be destroyed proved much variety of plastic and textile mills and woodworking tools, children’s toys out of business. It all is the impact of the entry into force of the ASEAN-China Free Trade Area (ACFTA) since 2010. All of the victims of bankrupt entrepreneurs say we cannot compete with the price of Chinese low quality products into Indonesia with a very low price. Yet the AFTA (Asean Free Trade Area) in 2015, the producers in Indonesia was not able to compete in the market in his own country to face the goods imported from China. Countries of China, Japan, India, Thailand, Singapore, Malaysia, Vietnam has carried out the attack production to Indonesia long before AFTA in 2015.
If we look at the various urban shopping center, we can see the various types of fast-food snacks that have come from abroad (LN) and strangely visitors very much on the consumer Indonesian citizens. This is proof marketing strategies that do the foreign party through advertisements and films and our customers become victims of their ads. Can employers we do like this strategy in many countries the target market? Can the Indonesian films can be watched by many people of the world where we can attach various commodities production with strategy National therein so that a consumer trend of the world?
Food needs such as salt, sugar, rice, flour, garlic, as well as fruits, Indonesia is still dependent on imports from LN. Could it be that we can compete with Asean countries are already self-sufficient in food needs? For clothing, clothing production of raw materials we are still fully imported. In Indonesia, there has been no major industrial chemical production base of various elements, so that production in Indonesia is still large import content. Consequently, there is no production mainstay of Indonesia which could permanently have strong competitiveness in the world. Indonesia’s rich natural resources can be improved if there is industrial added value of supporting basic chemical raw materials independently. The realization of AFTA in 2015 who lived only another year ahead, making the industry position of Indonesia is not yet ready for it, which actually can be prepared since the end of Suharto’s leadership. We can see Gusdur leadership era, Megawati until Susilo Bambang Yudhoyono (SBY) is an era of national leadership that failed and a waste of time as well as imaging and even to build infrastructure in various regions lengap they failed. The funny thing in the era of Megawati’s leadership, we are in the country (DN) of natural gas shortages due to natural gas we’ve sold contracts to China (Gas Tangguh ) by Megawati Soekarno Putri. Consequently, many national fertilizer factory nearly went bankrupt and was forced to raise the prices of their fertilizer because the natural gas is very expensive even imported. This is a stupidity and ignorance of our leaders have ever done in the past and there is no careful planning. This is a difficult dilemma for the dissolution of all parties.